Your Google+ Page promises to be a powerful tool in your marketing, but for now, information on making it so seems to be all over the place, as well as changing daily. Its easy to lose track of or miss opportunities, when setting up your Google+ Business Page if you dont keep a few, core steps in mind. This post will help you make sure no steps are missed, as well as assisting you to set things up quickly and easily.

Setting Up a Google+ Page for your Business

GoogleSetting up a Page for your business is simple but it has to integrate with your Google account, so if you are setting one up for a client, ensure that client understands you will be using her Google account log in information not yours!

What You Need to Have Ready:

While in the signup process, you will need to enter at least two of these three criteria, depending on the Category you choose:

• A valid phone number

• Your location

• Your profile photo or Logo graphic (preferably square, though Google+ allows you to not only drag and drop but drag and position)

When youre ready

1. Go to https://plus.google.com/pages/create. It will prompt you to log into your account, if you havent already done so. (If you have already logged into your account, you can simply select the Create a Google+ page beside your stream.)

2. Select the category most appropriate to your business. Your choices are:

3. Select Create, and follow the prompts to add:

• A powerful tagline of 10 words that best describes your business

• Your profile photo or graphic

Inserting a photo is even more easy than usual: Not only can you drag and drop your photo directly from your desktop, you can also select the area of the photo you wish to use, much as with re-sizing Facebook thumbnails:

But Wait Theres More

Google2If you stop at simply having created your Page, however, youll be disappointed in the results. Even at this early Beta stage, there are a few vital tips and tricks that can significantly push your sites and Page up through Google search results. Number one youve already taken care of youve created the +Page. Now you will need to amplify its power by installing a +1 Button on your site, so people can vote for you. This includes not just subscribers and followers, but members of the general public who happen to organically find your site helped by your strong Google+ listings, of course.

You see, Google+ Pages with real clout automatically open at the actual Page, if searchers are savvy enough to type +YourName or Keyword in the Google search box (Direct Connect)

You can tell at a glance if a search parameter auto-connect and open up an existing Google+ Page: The Page graphic and tagline will instantly appear in the drop-down Suggestions. If you hit Enter on seeing such a result, that Google+ Page opens up.

The flaw? Not all existing Google+ Pages open up or even show up, even if they exist! However, you can weight your newly-created +Page to rise through the ranks and be eligible for Direct Connect by ensuring you employ a few simple strategies