So how can you, as an internet entrepreneur, take advantage of this new internet resource and should you? Before you rush to set up a page, it may help to take a look at the pros and cons
Comparing Facebook Pages with Google+ Business Pages
Google+s Pages feature has only just been launched, so any comparison with Facebook Pages will probably be redundant by the time you read this, since new features are being added to Pages on an ongoing basis.
Your biggest reason for setting up a Business Page in Google+ should be not only to take advantage of powerful Google SEO, but to reach targeted customers or clients who hate and avoid Facebook and this number is growing daily, thanks to Facebook changes such as the inability to prevent Facebook from broadcasting what you are doing online, moment by moment!
Facebooks relevance is also taking a downslide at the moment, thanks to all the changes it recently instituted. Friends are disappearing thanks to involuntary settings changes (and most arent even aware you now cant see them). Irrelevant posts seem to be on the increase. And theres generally a lot of confusion.
The worst part about Facebook pages? Out of sight, out of mind, says V. A., Isobel Henderson. You really like somebodys page, but then you get busy, and forget they have it. Seems like you have to manually visit a page, to connect with it again, and that means making a conscious effort. Who has the time? Too busy!
Early reactions gleaned from the net about Google+ Business Pages:
Google+ page is way better, simple and clean than Facebook pages
Stop comparing them: G+ is not Facebook.
I think the positive thing is actually that the Google+ IS SO SIMPLE AND USER FRIENDLY to users and customers. Google gets what maybe only Apple gets also No stupid irrelevant stuff.
The biggest disadvantage I see to the Facebook Business page is that I dont use Facebook. So if the WWE wants to reach me socially, theyre going to have to do it through G+ regardless of how uncluttered it is.
If you like the big mess in FB, maybe is because you live that way. I don´t need a bunch of ads in my screen. I like to choose whom I want to follow and from [whom] I want info. FB to me, is a bunch of teens shouting the world they´re there. I really hope that G+ never turns into another Facebook. Maybe FB need to learn a lot from G+.
The addition of Pages will be a big boost in G+ usage IMHO. I know Ill likely be using G+ a lot more now that I am finally able to set up a Page. For personal use though, all my family and friends are on FB, not G+, so G+ holds little to no value for me in that respect.
I really love how Google allows for non-profits to set up a Page!
NASA got amazingly cool timing because of the asteroid coming towards earth has gotten lots of coverage and NASAs profile already is very useful source on that topic. The interaction is amazing in Google+ especially because the You Tube interaction is so relevant often on discussion about recent news and future news.
The underlying point of these comments seems to be that Facebook is losing control and turning into another MySpace or Yahoo. In fact, seeing disturbing or controversial Yahoo headline links appended to peoples posts is the reason two business acquaintances of mine have recently switched from Facebook to Google+ in the last week alone.
You cant switch [Yahoo headlines] off or `hide them, the way you used to be able to hide posts from sources you didnt like, explained one. Commented the other: Well, you can switch them off but Yahoo posts enable themselves again immediately.
Given the changing currents of social networking, why not set up your Google+ Business Page while its still simple to do so? Who knows maybe getting in on the ground floor will enable you to retain early features you like that are later grandfathered (like those animated profile photos on Twitter that a few people still cling to, but the rest of us now cant create even supposing we were animators, which would make them highly relevant!)
Which Network Is For You?
One other factor to take into account, when deciding whether or not to invest time in setting up Google+ Pages one often doesnt use social networks to directly attract clients or customers. Its usually more about networking.
Current buzz seems to indicate that theres a shift in Facebook as the primary network. LinkedIn has gained serious ground and so has Google+.
Among the items at Inside GPlus, you can see frequently-updated results measuring the comparative popularity of Google Plus, Facebook and Twitter. (Be sure to add GPlus to your circle. Youll find lots of real-time tracking feedback there.)
While everything is in a state of flux, why not set up pages on both Facebook and Google+ then see which one brings you the strongest results?
What You Need to Know about Google+ Business Pages
Before you rush to do that, however, heres the lowdown on what you can expect
1. Setting up your Google+ Page is currently an easy process, and will take you only a few minutes
2. You need to have a Google account. If you dont already have one, you can create one right now or when you go to create your page
3. You can type + in front of any company name and instantly get a listing of their Pages
4. Google pages are linked with Google search, which provide a one-key shortcut to Google+ Pages within the query box
5. It integrates with Google+ Circles, making Page sharing easy
6. You can create multiple Google+ Pages, if you have more than one business
7. There are lots of improvements slated in the near future for Google+ Pages, according to Vic Gundotra, senior VP of engineering
8. Google+ Pages are ideal for branding, since Branding has its own separate category
As with any new network, Google+ still has some glitches, as well as a way to go towards seamless web power and integration. Here are seven of the most reported problems you might encounter or need to prepare for (and circumvent, when possible)
Current Google+ Drawbacks
1. Vanity URLs Google states flatly that vanity URLs will not be available for Pages. They offer instead verification badges, but these are not comparable to vanity URLs, since they operate as security mechanisms, not identifiers.
You cannot apply for a verification badge: Google decides whether or not you merit one and arbitrarily awards them at their pleasure.
Verification badges are Googles way of letting searchers know that a site is legitimate. The motivation for creating them is eliminate impersonation but since Google arbitrarily decides who is legitimate, there is a risk of an impersonator receiving the verification badge.
2. Multiple Page Managers Says Google, Currently, only one person can own, post as, and edit a page. You can now create multiple Business and Branding pages, but if you have already set up a page for a company you work for that is owned by someone else and want to transfer ownership (since maintaining it means the company would have access to your gmail and Google account), this would cause a problem: Ownership cannot be transferred.
The current fix? Delete the page and create a new one. But Google is making noises about the ability to transfer ownership coming soon.
3. Google Places Integration Right now, there is no integration, but its vital to keep your Google Places updated and current if geo-targeting is part of your marketing strategy, since if the information is there, Google will use it (current or not). Its up to you to make sure Google is not using outdated data: Keeping Places current means local search and Google Maps will be accurately displayed.
Google does plan to integrate the two, in future.
4. Google Login Do be careful, when operating from Google+. Make sure you dont post miscellaneous content on your actual Google+ page, if you have different logins for you and your company. Already many people have been careless, and admitted to getting egg on their faces by posting to the wrong area under the wrong login.
Google is public. And that can be a drawback, as well as a plus no pun intended. (N.B.: It will even ignore robots.txt file no follow instructions.)
5. Google Apps You cant currently add apps to your Google+ page. But its not clairvoyance to predict that will change fairly soon.
6. Google+ Confusion One problem many people seem to have is confusing their Google+ Profile with their Google+ Page. Knowing the differences between your + Profile and your + Page should help you manage each with more confidence